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In a typical year, the Super Bowl has more than 100 million viewers worldwide tune in to watch the game, which provides an incredible stage for promotion, exposure, and the promise of future financial gain.Īccording to Nielsen, when Jennifer Lopez and Shakira performed last year, purchases of their songs jumped 1,600%.ĭuring the week after the Super Bowl, Jennifer Lopez gained more than 2.3M followers across her social media channels, while Shakira gained over 600,000. Instead, they are rewarded with exposure. The performers who are not SAG-AFTRA members will be paid $15 an hour to work as "field cast participants.From Jennifer Lopez and Katy Perry to Justin Timberlake and Lady Gaga, the most famous halftime performers in history have never been paid to perform at the Super Bowl.
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SAG-AFTRA will be advising our professional dancer members that they should not be rehearsing or working on the Super Bowl halftime show without compensation."
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In future, the union said, "no professional dancers will be asked to work for free as part of the halftime show. Volunteers are not asked to learn choreography."Īfter last year's show, when it was reported that unpaid dancers were working alongside paid ones, SAG-AFTRA released a statement saying it had held a meeting with the show's producers. "As in years past, it is completely up to the volunteer candidates to participate.
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Jana Fleishman, executive vice president of strategy and communications for Roc Nation, which produces the show, told the Los Angeles Times this week: "The professional dancers are completely separate from the volunteer-based, non-choreographed field cast. This practice has sparked criticism of the NFL. However, the paid professional dancers who appear on stage-usually around 100 of them-have traditionally been accompanied onto the field by unpaid dancers who are considered "volunteers." Dancers are also paid $607 a day for rehearsals. As the Super Bowl show tends to have a lot of dancers, the lower number is more likely. Under the SAG-AFTRA agreement, dancers should be paid between $788 and $1030 a day, depending on how many are in a routine. Even during the 2021 Super Bowl, when COVID restrictions meant the set was not as lavish as in previous years, the Weeknd's manager told Billboard the artist invested $7 million of his own money on top of the $10 million budget.įor dancers, it's slightly different. However, this doesn't covers the millions that singers and their record labels often pump into their Super Bowl performances. The NFL also pays travel fees and expenses for the stars of its show. Under that agreement, as of June 2021, a performer is paid $1030 a day. This would put it under the SAG-AFTRA basic agreement for performers, which covers anything with a budget over $2 million. The 2020 Jennifer Lopez and Shakira Super Bowl halftime show cost around $13 million, Esquire reported. The fees are paid to the union, which then distributes them to the performers. According to Digital Music News, the rates are determined by the Screen Actors Guild (SAG-AFTRA), which also represents dancers and recording artists. "Union scale" is the minimum amount that bosses have to pay performers, as dictated by their union. There is not an appearance fee, but the artists are indeed paid union scale." The NFL's vice president of communications, Brian McCarthy, says: "The NFL covers all costs associated with the show and does pay the performers' union scale.
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The pair will be paid a union-mandated minimum fee for performing at Super Bowl LVI Getty